Web Design

My web design philosophy is simple, literally, make it simple.

There are two reasons for this:

  1. Web users don’t read, they scan, so too much text is a waste.
  2. Web users are far worse at using websites than you can imagine, so they need to be simple.

 

I apply graphic design principles such as visual hierarchy,  movement and patterning to make sure your website has the maximum impact possible..

Some recent work

Beauty Prep Website

I recently created a simple, yet highly effective website for BeautyPrep.